Wattpad

the WATTYS

The Watty Awards are Wattpad's annual celebration of the galvanizing, inventive, diverse voices that choose to share their stories on Wattpad every year. For over a decade, The Watty Awards have celebrated the journey millions of Wattpad writers undertake to bring their stories from their dreams and into the lives of readers around the world.

I’ve had the pleasure of developing the evergreen branding and production pieces of the Wattys since 2020. I carried out and developed an elevated brand identity, keeping aspects from the 2019 awards striving to appeal to writers of all ages that showcases the maturing professionalism of the Wattys (for years to come) and its stories. I worked on the microsite design, collages, promotional material, advertisements, social posts, profile assets, templates, and more. I created a library and styleguide for utilizing the brand’s textures, found objects, colours to maintain brand consistency across all touchpoints. I art directed hero illustrations and video pieces for the awards. I also collaborated with a developer by designing the microsite design and creating all the assets.